Content. It’s all about content. Web designers won’t build you a site without it. People at coffee shops can be casually heard asking one other, “What’s your content strategy?” We create content for our clients. We create content for the Flea. So, what’s content and why is it so important? Well, simply put, it’s all the things you say to your clients or customers. It’s the words and the images that fill in the gaps and tell people how to buy you or what you do, but not in the “used car salesman” sort of way. If you’re a maker, your content is pretty straightforward to package. It’s photos and descriptions of your handmade goodies, and your behind-the-scenes process that got that cool leather passport cover out into the world. If you’re a creative consultant, like me, your content might be harder to share because you might not have any. And if you don’t have the graphic design capabilities, it makes it that much harder. Hi friends. Stephanie here, and today, I’m here to share a bit of our behind-the-scenes and how we help our clients create, package and share kick-ass content.
Content speaks for you when you’re not physically there. Content lets your clients really get to know you and what you do. Without it, you’re silent and that’s not really helpful if you’re trying to cultivate an online presence. Think of content as your brand ambassador. Good content introduces your customers to what is meaningful to you, in a way that is helpful and meaningful to them. It doesn’t merely try to sell things or provide basic information (which is most likely boring or annoying to read). We’re getting better over here and at The Flea about sharing content that matters. Check out Gina’s latest Flea post on Cinco de Mayo and one of our favorite food trucks, Wholly Frijoles.
Indie Foundry has always been my place to share content that felt very close to me, in a sort of personal blog kind of way. But now that I can focus some time and effort back into the consulting business, I decided it was time to step up my game. In fact, I recently hired a content coach and a website designer, so that I can not only create, but I can package and deliver awesome content here on Indie Foundry. My first step (almost 2 years ago) was to hire a branding firm to help me sort out who I was. After a good year or more of putting in the work, I finally felt ready to pull the trigger on a full site re-build and also step up the content I’m sharing. If you’re struggling with sharing content, think about it in these 3 steps.
It helps me to answer a few questions about who it’s for, what it is and how it brings value. Is it for the budding entrepreneur or the sophomore business?
This is about the look and feel, as well as the tone. How does it come across? Modern? Vintage? Serious? Funny? You should draw from your own personality or the personality of your brand for this one.
I’m working daily at creating content for this blog, so my content usually lives here. But I also like to share a snippet on facebook, instagram and twitter. You’re limited by size there, which is a good thing, because it should just be a compliment to the deeper content here.
If you need help crafting meaningful content, we offer a pretty awesome product, The Brand Blueprint, that will help you address these 3 steps with poise, purpose and polish. We’d love to get you on the road to creating, packaging and delivering bad ass content to your customers, clients and collaborators! If you’d like to know more, just contact our Brand Manager, Heidi at Heidi@indiefoundry.com.
Have a great day, friends!