I’m in the process of giving this site a makeover, and also beginning to understand what it wants to be. I’ve had to listen to my own advice during this re-design, because it’s easy to get overwhelmed when you’re so close to the process. When I decided that Indie Foundry needed a new look, I had to decide exactly how I wanted to connect with you all. I thought about structure first. Did I want to blog only or have a landing page? How much content could I feasibly show on the front page without it being overwhelming? At this point, I’ve decided that a 3 column site works well for me, so that I can not only have a larger content area that pops out, but I can also showcase smaller bites of content in the sidebars that can serve to announce courses I’m starting, other projects I’m working on and more importantly, provide a space to share resources for you all. I’m still in the midst of deciding on colors, fonts, content and just how to put things across, but I’m sure that in a few weeks I’ll be all set! What are you favorite resources for modern, clean and creative website design?
Sunday, June 16, 2013
Sunday, February 17, 2013
Wednesday, January 30, 2013
Last night was a lot of fun! I’d like to thank everyone who contributed to a fun night of bowling, cocktailing, chatting and connecting. I was really happy to meet new and old friends, all hoping to be creative in this great city! Special thanks to Mahall’s 20 Lanes for letting us take over the bar and lanes and Suzanne of Suzuran Photography. We’re all about creating connections and I hope everyone walked away feeling like they have a community to support them in their endeavors!
Friday, January 25, 2013
Come out and join us at Indie Foundry’s Create + Connect Happy Hour!
Who it’s for: Creatives and Professionals who want to connect, engage and grow their businesses.
Why we’re different: We’ve built our business on the belief that authentic connection is gained through transparency, bonding, and just being yourself. We do fun things, but we also discuss those tough topics like “When do I know it’s the right time to dump my 9-5 and pursue my dream job?”. We also bowl, have amazing food and cocktails and generally act quite silly together!
Some please come join us, because it’s also my birthday week, and I’m bringing a special dessert!
Monday, October 22, 2012
I wanted to share this inspiring video from Amy Cuddy. Her research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. The most important part to me (and I think she feels this way as well) is how we feel about ourselves. Spending just 2 minutes in a “power pose” can dramatically effect your confidence, and your ability to be the best version of yourself.
Monday, October 22, 2012
The second in our series of building your business through off-line strategies, we tackle what may be some small business owners’ biggest fear: CONNECTING WITH OTHERS…IN PERSON!
A great place to start is at the Create + Connect Happy Hour at the Cleveland Hostel on Tuesday, October 23rd starting at 6 pm. Or for readers in Pittsburgh, the Propelle Happy Hour at Shadow Lounge on November 13th.
Start with the first entry in this series about creating additional “touches” through your product’s packaging.
For entrepreneurs it may be second nature to talk, talk, talk about your business. Especially if it is something you are passionate about. But for some, the thought of walking up to a stranger and talking about the one thing most near and dear to your identity, the work you create through your own personal genius, can leave dead in your tracks, standing in a cold sweat.
It’s time to break that cycle because YOU are your biggest advocate. So I implore you to MAKE CONNECTIONS.
Here are some strategies to get you started:
+ Scope out some connections that are complimentary to your business. This is a fantastic place to get started.
Are you hand etching scotch glasses and learned about a local specialty spirits distillery?
Why not create a package for the scotch aficionado?
Is your product an organic baby blanket?
Team up with a party planner who specializes in baby showers. The planner can include one of your blankets as a thank you for using her services and actually roll the cost into her fees. The hostess feels warm and cozy with a gift and her baby will reap the benefits.
Think about who may have a complimentary product and reach out.
+ Wear a nametag. What? Is that weird?
Maybe but it gets results. Check out this inspiring story of Scott Ginsberg who decided to wear a nametag EVERY DAY. Now you don’t have to make a nametag your favorite accessory – but do make it easy for others to learn who you are and what you do. If you are BIG on Twitter, than make that your name so others can immediately identify you and break the ice to start a conversation.
You may also want to write your business name under your own name. Simple but try it once to see how it goes.
+ Make it a priority. Connecting with others does not always sit at the top of many entrepreneurs’ lists. Especially when your day consists of working in AND on your business. How will you find the time?
Make it a priority to have coffee with one person a week who may offer you some insight into their own success or even someone you may be able to mentor or assist. When you help others identify their goals your own seem to magically become more clear.
What are your tips for connecting? Comment below or join the conversation on our Facebook page.
Thursday, October 18, 2012
Wednesday, October 17, 2012
Wednesday, October 17, 2012
The first post in a series of offline marketing strategies.
We can all get caught up in the thrill of sharing what we are doing with the social media universe, especially when it is for our own business. After all you are connected to customers through social media outlets to go for it – right?!
Well, there are situations when business building practices dictate communications that are off the grid and
decidedly non-techy. Is it possible to interact with your tribe in person or through your product?
We’ll explore this offline interaction in a series of posts offering tips and practices for building your business off the internet.
Let’s explore some places you can take advantage of some old school marketing tactics. Plus, you can pat yourself on the back afterward for crossing “new to me tactics” off your to do list.
Ask yourself: where do customers and clients interact with you? How can you get your message broadcast to the right consumers even when you are not on-line?
Let’s explore some low-tech and high-impact tactics. If your offering is product based one area to consider is packaging.
If you have a product that is sold and ends up in the hands of customers it will involve some packaging. Whether on Etsy or in person, you have the opportunity to leave a customer with a calling card for additional sales through your packaging.
Be thoughtful in how you wrap and present an object for sale. For instance, a necklace can be displayed on a card that doubles as a brochure with a short description of how the piece was created, the features and benefits, along with a contact information and possibly a call to action listing your online store, a future event or the link to your website. Companies like MOO even offer unlimited inspiration.
If your product is a digital download – your packaging is built right in. Take consideration in the cover art, about page and any attachments.
Here is a no-brainer, why not add to the experience by making a customer feel good about the product the’ve purchased with a second “touch” on the packaging. Do you have the opportunity to personalize in any way? Even your shopping bags can make an impact with a unique image or color that grabs other customers’ attention.
Sending a product in the mail? We all love receiving packages and it can be made even more special with a nice note from you or a message to the recipient if sent as a gift. When sent as a gift you have the opportunity to share your messaging with a potential new customer!
Check back soon for more in this series. Do you have pointers for communicating through packaging? Leave them below or share on our Facebook page.
Wednesday, October 17, 2012
Hello Cleveland makers, doers and small business owners! We want you to know you’re not alone in this entrepreneurial world. That’s why we’ve started a meet-up group dedicated to sharing our stories, challenges and successes while on this journey as creative entrepreneurs. Join us on Tuesday, October 23rd at 6:00 at The Cleveland Modern American Hostel to talk, drink, share a meal and open up about life.
Life can get pretty challenging when you’re out on your own, making and creating, managing your business’ finances, client expectations and also attempting to get sleep and enjoy your life. The best way to work effectively and purposefully is to recognize that no one is able to do everything on their own. An amazing thing happens when we all band together and support our growth as a community. It’s energizing, fun, and leads to so many more opportunities that you may have never even thought were possible.
We hope that this monthly series opens new doors and creates new friendships. We will make sure that you walk away with knowledge about how to tackle some sticky business situations and more confidence that you aren’t the only one to struggle with setting up newsletters and writing your bio (not to mention taking a photo of yourself for that bio, ugh!).
To join, simply visit our Facebook Event Page and join!