The first post in a series of offline marketing strategies.

We can all get caught up in the thrill of sharing what we are doing with the social media universe, especially when it is for our own business. After all you are connected to customers through social media outlets to go for it – right?!

     Well, there are situations when business building practices dictate communications that are off the grid and
decidedly non-techy. Is it possible to interact with your tribe in person or through your product? 

We’ll explore this offline interaction in a series of posts offering tips and practices for building your business off the internet.

Let’s explore some places you can take advantage of some old school marketing tactics. Plus, you can pat yourself on the back afterward for crossing “new to me tactics” off your to do list.

     Ask yourself: where do customers and clients interact with you?     How can you get your message broadcast to the right consumers even when you are not on-line?

Let’s explore some low-tech and high-impact tactics. If your offering is product based one area to consider is packaging.

If you have a product that is sold and ends up in the hands of customers it will involve some packaging. Whether on Etsy or in person, you have the opportunity to leave a customer with a calling card for additional sales through your packaging.

Be thoughtful in how you wrap and present an object for sale. For instance, a necklace can be displayed on a card that doubles as a brochure with a short description of how the piece was created, the features and benefits, along with a contact information and possibly a call to action listing your online store, a future event or the link to your website. Companies like MOO even offer unlimited inspiration.

If your product is a digital download – your packaging is built right in. Take consideration in the cover art, about page and any attachments.

Here is a no-brainer, why not add to the experience by making a customer feel good about the product the’ve purchased with a second “touch” on the packaging. Do you have the opportunity to personalize in any way? Even your shopping bags can make an impact with a unique image or color that grabs other customers’ attention.

Sending a product in the mail? We all love receiving packages and it can be made even more special with a nice note from you or a message to the recipient if sent as a gift. When sent as a gift you have the opportunity to share your messaging with a potential new customer!

Check back soon for more in this series. Do you have pointers for communicating through packaging? Leave them below or share on our Facebook page.